Our Services

Paid Media
& PPC.

Precision-targeted advertising that maximises every dollar of your ad spend — across Google, Meta, LinkedIn, and beyond.

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Paid Media & PPC
What We Do

Spend smarter.
Grow faster.

Paid media is the fastest lever for growth in digital marketing — but only when it's executed with precision. Too many businesses pour budget into ad accounts that leak money through poor targeting, weak creative, and absent optimisation. We build and manage paid campaigns that are engineered to convert from day one.

At Probus Consortium, we manage paid media across Google Search, Display, Shopping, YouTube, Meta, LinkedIn, and programmatic networks. Every campaign is built on a foundation of rigorous audience research, creative testing, and continuous bid optimisation — with full attribution so you always know exactly what your spend is returning.

5.3×
Average ROAS delivered across paid media campaigns managed by Probus Consortium.
Conversion-engineered Every campaign is built around your conversion goal — not just clicks or impressions. We optimise for what actually matters to your business.
Full-funnel approach From awareness to retargeting, we build campaigns that nurture prospects at every stage of the buying journey — maximising lifetime value.
Relentless testing MAd copy, creative, landing pages, audiences, and bidding strategies are continuously tested and refined — compounding performance week by week.
Zero wasted spend YNegative keyword management, audience exclusions, and placement controls ensure every penny works as hard as possible.
What's Included

Everything you need to
maximise your ROAS.

01

Campaign Architecture

Full account structure build — campaigns, ad groups, audiences, bidding strategies, and conversion tracking set up for maximum performance.

Google Ads Meta Ads inkedIn Ads Shopping
02

Creative & Copy

High-converting ad creative and copy developed, tested, and iterated — headlines, descriptions, display ads, and video scripts.

A/B Testing Ad Copy Display Creative Video
03

Audience Strategy

Detailed audience research, custom audience builds, lookalike modelling, remarketing lists, and intent-based targeting across all platforms.

Custom Audiences Lookalikes Remarketing Intent
04

Optimisation & Reporting

Daily bid management, weekly optimisation, monthly strategy reviews, and full ROAS attribution reporting — so you always know what's working.

Bid Management Attribution Monthly Reports CRO
Our Paid Media Process

How we build your
paid media engine.

01

Audit & Research

Full account audit, competitor ad analysis, audience research, and platform selection to identify the highest-return opportunities.

02

Build & Launch

Campaign architecture built, creative developed, tracking verified, and campaigns launched — all within an agreed timeline.

03

Test & Optimise

Continuous A/B testing of creative, copy, audiences, and bids — with weekly optimisation cycles to compound performance.

04

Report & Scale

Monthly attribution reporting, budget reallocation toward best performers, and a scaling plan to grow what's working.

FAQ

CCommon questions
about paid media.

How quickly will I see results from paid media? +
Unlike SEO, paid media can deliver results from day one — the moment your campaigns go live, they begin generating clicks and conversions. The first 30–60 days are typically a learning and optimisation phase where performance improves rapidly as data accumulates.
What platforms do you manage? +
We manage campaigns across Google Search, Google Display, Google Shopping, YouTube, Meta (Facebook & Instagram), LinkedIn, TikTok, and programmatic networks. We recommend the right platform mix based on your business, audience, and goals.
What budget do I need to get started? +
We work with budgets from Gh¢2,000/month upward. The right budget depends on your industry, competition, and goals — we'll recommend an appropriate starting point in your proposal based on a realistic ROAS projection.
Do you create the ad creative too? +
Yes. Our team handles ad copy, static creative, and can work with your brand assets to produce high-converting ad creative. For video ads we can script and direct production.
Ready to Scale?

Let's build your paid media
growth engine.

Tell us your current ad spend and goals. We'll come back with a tailored paid media strategy and realistic ROAS projection — no cost, no obligation.

Get a Free Paid Media Proposal → View SEO Case Studies
5.3x
Avg. ROAS
62%
Avg. Cost Per Lead
24hr
Proposal Turnaround