Our Services

Analytics
& CRO.

Turn your data into your most powerful competitive advantage — full-funnel analytics, attribution clarity, and conversion optimisation that squeezes more revenue from every visitor you already have.

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Analytics & CRO
What We Do

Know everything.
Waste nothing.

Most businesses are making major marketing decisions based on incomplete, inaccurate, or misinterpreted data. They don't know which channels are truly driving revenue, which pages are leaking conversions, or which audiences are actually worth investing in. The result is wasted budget, missed opportunities, and growth that plateaus unnecessarily.

At Probus Consortium we build the analytics infrastructure that gives you complete clarity — from GA4 implementation and custom attribution modelling to heatmap analysis, user journey mapping, and structured A/B testing programmes. Then we use that data to systematically optimise your conversion rate — turning more of your existing traffic into leads, customers, and revenue without increasing your ad spend by a single dollar.

23%
Average conversion rate improvement delivered in the first 90 days of a structured CRO programme.
Full-funnel visibility Complete tracking from first touch to closed revenue — so you know exactly which channels, campaigns, and content are driving results at every stage of the funnel.
Accurate attribution Multi-touch attribution models that correctly credit every channel for its role in the customer journey — ending the debate over which marketing actually works.
Structured CRO testing Hypothesis-driven A/B and multivariate tests on landing pages, CTAs, forms, checkout flows, and key conversion points — with statistical rigour behind every conclusion.
Actionable reporting No vanity metrics. Every report focuses on the numbers that matter to your business — revenue, conversion rates, cost per acquisition, and ROI.
What's Included

Everything you need to
turn data into revenue.

01

Analytics Implementation

GA4 setup and configuration, Google Tag Manager implementation, conversion tracking, custom event tracking, and data layer setup for complete measurement accuracy.

GA4 Google Tag Manager Conversion Tracking Data Layer
02

Custom Dashboards

Real-time performance dashboards built in Looker Studio — showing the metrics that matter to your business, updated live, and accessible to your whole team.

Looker Studio eal-Time Data Custom KPIs Revenue Tracking
03

CRO Programme

Heatmap and session recording analysis, user journey mapping, hypothesis development, A/B test setup and management, and results analysis — systematic conversion improvement.

Heatmaps Session Recordings A/B Testing User Journey
04

Attribution Modelling

Multi-touch attribution setup, channel contribution analysis, customer journey mapping across all touchpoints, and budget allocation recommendations based on true performance data.

Multi-Touch Attribution Journey Mapping Channel Analysis Budget Recommendations
Our Analytics & CRO Process

How we build your
analytics foundation.

01

Audit & Diagnose

Full analytics audit — tracking accuracy, data gaps, attribution issues, and conversion funnel leaks identified and prioritised.

02

Implement & Configure

GA4, GTM, and conversion tracking properly implemented, custom dashboards built, and attribution model configured for your specific business model.

03

Analyse & Hypothesise

Heatmaps, session recordings, and funnel data analysed — CRO hypotheses developed and A/B tests designed around highest-impact opportunities.

04

Test & Compound

Structured testing programme executed, winners implemented, and the cycle repeated — compounding conversion rate improvements month over month.

FAQ

Common questions
about analytics & CRO.

We already have Google Analytics — do we still need this service? +
Having Google Analytics installed and having it set up correctly are very different things. Most GA4 implementations we audit have significant tracking errors, missing conversion events, and inaccurate attribution. We start with a full audit to identify what's broken, then fix it — so you can finally trust your data.
How long does a CRO programme take? +
A structured CRO programme runs continuously — each test takes 2–4 weeks to reach statistical significance, and results compound over time. Most clients see their first meaningful conversion rate improvements within 60–90 days, with significant gains at the 6-month mark.
What's the difference between analytics and CRO? +
Analytics tells you what is happening on your website — where users go, where they drop off, and what they do before converting. CRO uses that data to systematically test changes that improve conversion rates. They work together — analytics without CRO is just observation, and CRO without analytics is just guessing.
Do you need access to our website to implement tracking? +
Yes — we need either direct access to your website CMS or the ability to implement via Google Tag Manager. For most platforms including WordPress, Shopify, and Webflow this is straightforward. We provide full documentation of every tag and event we implement.
Ready for Full Clarity?

Let's turn your data into
your competitive advantage.

Tell us about your current analytics setup and conversion challenges. We'll come back with a tailored analytics and CRO strategy — no cost, no obligation.

Get a Free Analytics Audit → View SEO Case Studies
23%
Avg. CRO Improvement
90
Days to First Results
100%
Data Accuracy Focus