Our Services

Email
Marketing.

The highest-ROI channel in digital marketing — when built with the right automation, segmentation, and lifecycle strategy that turns subscribers into loyal high-value customers.

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Email Marketing
What We Do

Nurture leads.
Maximise lifetime value.

Email marketing consistently delivers the highest return on investment of any digital marketing channel — with industry averages citing $36 back for every $1 spent. But that return only materialises when email is done properly — with the right segmentation, the right automation, and the right message delivered at precisely the right moment in the customer journey.

At Probus Consortium we build email marketing systems, not just campaigns. From welcome sequences and abandoned cart flows to post-purchase nurture, re-engagement programmes, and broadcast newsletters — we architect the complete lifecycle email infrastructure that turns your list into one of your most valuable business assets. We work across Klaviyo, HubSpot, Mailchimp, and ActiveCampaign.

$36
Average return for every $1 invested in email marketing — the highest ROI of any digital channel.
Lifecycle automation Triggered email flows that fire at exactly the right moment — welcome, browse abandon, cart recover, post-purchase, win-back, and everything in between.
Precision segmentation Your list divided into smart segments based on behaviour, purchase history, engagement, and demographics — so every subscriber receives content that is relevant to them.
Continuous A/B testing Subject lines, send times, preview text, CTAs, and content formats all tested systematically — compounding open rates and click-throughs over time.
Deliverability optimised Domain authentication, list hygiene, engagement-based sending, and inbox placement monitoring — ensuring your emails land in inboxes, not spam folders.
What's Included

Everything you need to
turn your list into revenue.

01

Email Strategy & Audit

Full audit of your current email setup, list health assessment, platform review, flow mapping, and a complete email marketing strategy with revenue targets.

Platform Audit List Health Flow Mapping Revenue Strategy
02

Automation Flows

Core lifecycle flows built and activated — welcome series, abandonment sequences, post-purchase nurture, win-back campaigns, and custom behavioural triggers.

Welcome Series Cart Abandon Post-Purchase Win-Back
03

Campaign Management

Regular broadcast campaigns — newsletters, promotions, product launches, and seasonal sends — written, designed, segmented, and scheduled for maximum impact.

Newsletters Promotions Segmentation Scheduling
04

Reporting & Optimisation

Monthly performance reports covering open rates, click rates, revenue attribution, and list growth — with continuous testing and optimisation recommendations.

Open Rate Click Rate Revenue Attribution List Growth
Our Email Marketing Process

How we build your
email revenue engine.

01

Audit & Strategy

Full email audit, platform assessment, list health analysis, and a complete email marketing strategy with flow architecture and revenue targets.

02

Build & Automate

Core lifecycle flows built, templates designed, segments created, and automation sequences activated and tested.

03

Campaign & Optimise

Regular campaigns managed, A/B tests run continuously, subject lines refined, and send strategies optimised based on live data.

04

Report & Scale

Monthly revenue attribution reporting, list growth tracking, deliverability monitoring, and a scaling plan to grow email as a channel.

FAQ

Common questions
about email marketing.

What email platforms do you work with? +
We work across Klaviyo, HubSpot, Mailchimp, ActiveCampaign, and most major email service providers. Klaviyo is our preferred platform for e-commerce clients due to its powerful segmentation and revenue attribution capabilities. HubSpot is our recommendation for B2B and service businesses.
We have a small list — is email marketing still worth it? +
Absolutely. List size matters far less than list quality and the systems you have in place. A highly engaged list of 1,000 subscribers with smart automation in place will consistently outperform a disengaged list of 50,000. We focus on quality, engagement, and revenue — not vanity metrics.
How quickly can you set up the automation flows? +
Core flows — welcome series, abandoned cart, and post-purchase — are typically live within 2–3 weeks of onboarding. More complex lifecycle programmes with multiple flows and advanced segmentation are usually fully operational within 4–6 weeks.
Can you help us grow our email list? +
Yes — list growth strategy is part of our email marketing service. We build and optimise lead capture mechanisms including pop-ups, landing pages, lead magnets, and social integrations to consistently grow a high-quality, engaged subscriber base.
Ready to Maximise ROI?

Let's turn your email list
into your best sales channel.

Tell us about your current email setup and subscriber base. We'll come back with a tailored email strategy and revenue projection — no cost, no obligation.

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$36
Return Per $1 Spent
185%
Avg. Revenue Increase
2-3wk
To First Flow Live